Undeniably the internet has changed the way customers find products and service providers and often the first impression of your organisation will be your web page. Many organisations websites may actually deter potential customers, do you recognise any of the common issues we help organisations to overcome:
Old dated websites that has never been changed since it was built
Website is cluttered with technical jargon
Your organisation doesn’t appear on Google searches
Menus or links that don’t lead to the corresponding areas or have not been written
News items, blogs or other features that are intended to be regularly updated that are months or years out of date
Incorrect contact details for the organisation
The list goes on but all will create a negative impression of your organisation. Waymark will work with to understand, interpret and convey your brand and message by presenting your business objectives in a design tailored to your specific audience, which is pleasing on the eye and easy to navigate around.
Clearly to have an effective webiste it must be kept up to date to reflect any changes in your organisation. Traditionally web pages could only be updated by a web designer, however Content Management Systems allow organisations to amend their own webistes. Thereby you can ensure the information you want potential customers to see is up to date and also means you don’t incur the cost of a web designer every time you want to make a change to your web site.
Content that can be amended can be simple text, photos, music, video, documents, or anything else you want on your site. These changes can be made with very little technical knowledge and Waymark will provide training and support to ensure you have the confidence to ensure your website portrays your organisation in the way that you want.
Promotion via SEO & SEM
Having a well-designed modern looking website is only the first step in successfully attracting prospects and ultimately sales through the Internet. Internet marketing and search engine optimisation takes time, skill, and a complete understanding of a website’s relationship with search engines, social networking sites, and those individuals who seek a product or service offering. The complex nature of this subject means that there can never be any guarantees but Waymark will work with you to establish what the key words are that you need to include on your website to move you up the pages on Google. To further increase traffic to your website we can assist you with your choice of on-line advertising options.
Hosting & Email solutions
Waymark is able to provide hosting plans for your website via either our own secure networks or our strategic partners that offer generous traffic and disk space, unlimited email accounts and many web hosting tools. Whether your website is hosted on our dedicated private servers or at our partners Data Centre we will ensure the uptime of your web site in the case of hardware failure. Backups can be performed at intervals to meet your requirements.
Our designers have built countless websites over the years, below is a very small sample of some recent ones, please contact us if you would like to see more examples: